Content Marketing

What Mistakes do Companies New to Content Marketing Make?

In our first installment of the #AskaDigitalMarketer video series, Director of Digital Marketer Ryan McDonald and Content Marketing Coordinator Carly Schoonhoven tackle the question: “What are the biggest mistakes companies new to content marketing make?”     Have a marketing question you want answered by someone on the Iterate team? Send us an email at […]

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three exercises to help you deeply understand your customers

3 Exercises to Help You Deeply Understand Your Customers

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback.   So, you’ve got customer segments. Maybe you’ve even got buyer personas complete with clever names and stock photo faces. […]

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How to Use Group Ideation to Get Awesome Content Topics

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback.   Focused teams outproduce individual people in uncovering, selecting, reshuffling, combining, and synthesizing information into new ideas. If you’re looking for […]

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