Content Marketing

Are Destination Marketing Organizations wasting money?

It’s time to take a fresh look at Desination Marketing Destination Marketing Organizations are responsible for marketing and promotion of their area to increase year-round visitation. With visitation comes business for the local economy, but most importantly people staying in hotel rooms. Most destinations have some form of local lodging facility use tax, which is a […]

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Escaping the Inbound Marketing Valley of Death

The Inbound Marketing Valley of Death Part Two When assessing the success or failure of your marketing efforts, it’s always crucial to take a long look at the costs and goals of each channel separately. Digital pay-per-click advertising has a fairly short feedback loop between investment and return while inbound marketing tactics have a fairly […]

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The Inbound Marketing Valley of Death, Pt. 1: Why You Can’t Cash In on Content

Do you feel like you got sold on inbound marketing – but your customers aren’t as convinced yet? Quantifying returns from inbound marketing is a challenge: it has a large initial investment, it demands significant intellectual capital, but  it could also have a lengthy time horizon. Many companies let their first foray into inbound marketing […]

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10 Ways To Repurpose Technical Content On Your Website

How “Boring” Businesses Can Market Themselves Better – Using The Content They Already Have!   We’ve all heard it by now: Content is King;  the key to online marketing success is producing and distributing high-quality content that will bring new users onto your website organically. This is an easy sell if you are in an […]

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5 Content Marketing “Rules” You Should Break

When it comes to effective content marketing, the only rule is… There Are No Rules!   There are a lot of content marketing “rules” out there. The echo chamber of digital marketing blogs across the internet has developed and amplified  these so-called “best practices for success.”  It seems now that there is always some well-referenced […]

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