Inbound Marketing

How To Diagnose A Drop In PPC Traffic

  “Why has my click volume dropped?” “Why are my impressions lower than they were last week?” “Why aren’t I making any sales?” These are some questions you might ask yourself when you go into your Adwords account and check day-over-day, or week-over-week data. You’ll look at the nice graph you first see in your […]

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Top Content Marketing Advice From (Actual) Rock Stars

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” ~Robert Rose, Content Marketing Institute   We all know the famous content marketing experts like Seth Godin, Gary Vaynerchuk, and Joe Pulizzi. But did you ever think that to be a content marketing rock star, maybe we […]

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What is Direct Traffic?

“What Is Direct Traffic?” It sounds like a straightforward question, doesn’t it? If you’ve looked at your Google Analytics channel data or had a brief summary of your web traffic, you’d likely think – “That’s simple. It’s people who came directly to my website.” But ask any digital marketer worth their salt (and/or yak butter […]

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The Fastest Way To Map Out Your Digital Strategy

  The chief strength of digital marketing has long been that we can tell you exactly which half of your marketing dollars are working and what their ROI is. But as digital marketing merges with traditional marketing’s higher value skill-sets (branding and public representation) digital marketing risks losing its long-held strength of palpable and quantifiable […]

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3 Starting Points for a Digital Marketing Strategy

How To Start A Fresh Online Marketing Campaign You want to expand your marketing presence online. Maybe your boss is finally ready to trust the internet for more than just mobile games, or perhaps you’ve been to an event where you’ve heard about all the success your peers have been having with online sales and […]

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How to Come Up With Blog Post Ideas For Your Small Business

Coffee? Check. Open document? Check. Solid understanding of the importance of content marketing for your business goals? Check. Idea for what to blog about? … Um… Adding new content to your website on a regular basis is a great digital marketing practice. The search engines love it, but more importantly your audience should find it […]

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The Quick Guide to DAMN Good Content Marketing

Content marketing has been around for a long time – business owners have always put their specialized knowledge to work to answer customer questions and demonstrate product value. But in addition to helping customers face-to-face, business owners and marketers must communicate all that same emotion and value of a product on the impersonal web. While […]

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The True Meaning of the Long Click

  Too often, we Inbound Marketing Strategists focus our attention on the ‘downstream’ aspects of search traffic. Our clients want to rank #1 for certain terms, gain more engaged traffic, and drive conversions in the form of sales or leads generated. We optimize pages, write new content, and build promotional campaigns, but too rarely do […]

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