Iterate Gives Back – Raphael House of Portland

This year, the Iterate team had the privilege of volunteering at Raphael House of Portland. Raphael House is a domestic violence agency fighting the causes and effects of intimate partner violence, providing emergency shelter, support, housing assistance, and advocacy from a secure location in Multnomah County since 1977. The holiday season can be an especially difficult for families […]

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Star Wars & Adwords

How to Build your ‘SEMpire’ Growing up watching Star Wars was a defining experience for me. I want to say that I learned so many life lessons about perseverance, hope during times of futility, and how good always trumps evil. As these themes can certainly be pulled relatively easily from the plot of Star Wars, […]

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5 Content Amplification Techniques (That You Probably Haven’t Tried Yet!)

5 Lesser-Known Content Marketing Methods With Proven ROI If you landed on this page, it’s likely that I can tell three things about you: 1) You found the title interesting enough to click (Thanks!) 2) You’ve probably  tried all the traditional tactics – You’ve exhausted social media opportunities, you’ve hit up every influencer, you’ve emailed […]

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The Inbound Marketing Valley of Death, Pt. 1: Why You Can’t Cash In on Content

Do you feel like you got sold on inbound marketing – but your customers aren’t as convinced yet? Quantifying returns from inbound marketing is a challenge: it has a large initial investment, it demands significant intellectual capital, but  it could also have a lengthy time horizon. Many companies let their first foray into inbound marketing […]

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Steps To Creating A Compelling Infographic

Make Your Data Beautiful With Powerful Infographics Data can be complex and overwhelming to look at, but  don’t worry if your eyes start to cross looking at that spreadsheet or word document – All is not lost! The job of an infographic is to make this data compelling and easy to read. They’re great visual […]

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How to Tie the Knot Between Analytics and AdWords

In today’s progressive, forward-thinking and politically correct world, it’s harder and harder to share an honest opinion without offending somebody. Note: What I’m about to say will likely raise noses and lead to criticism, but it is worth the battle in reaching equality for everyone and everything.   I want to show you how you can tie […]

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5 Content Marketing “Rules” You Should Break

When it comes to effective content marketing, the only rule is… There Are No Rules!   There are a lot of content marketing “rules” out there. The echo chamber of digital marketing blogs across the internet has developed and amplified  these so-called “best practices for success.”  It seems now that there is always some well-referenced […]

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The Ultimate Guide to Diagnosing Traffic Drops in Google Analytics

You arrive at the office one Monday morning, expecting it to be like any other day. You grab your coffee, chat with your coworkers, and finally make it to your desk to do your daily morning activities. That’s when you notice… Your traffic dropped off. *screams in the distance* A LOT of your traffic dropped […]

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