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What Warren Buffett Would Tell You About Content Marketing

What Warren Buffett Would Tell You About Content Marketing   To paraphrase the Oracle of Omaha as if he were the Augur of Amplification, Buffett would probably offer two rules for those feeling leery about content marketing: Rule #1: Never stop producing the best content you can. Rule #2: Never forget rule #1. Before you […]

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The 5 Keys to Your Success in AdWords

Developing these key areas of your management strategy will put you in the position to create success on your terms, rather than relying on random chance and the good fortunes of the Google Gods.     At some point,we’ve all seen that AdWords account: abysmal click-through-rates, abnormal costs-per-acquisition, awful impression share and atrocious conversions. The […]

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5 Reasons To NOT Do Content Marketing

Content marketing is an amazing marketing strategy. When done properly, not only does it boost your ranking in Google search results, but it also engages potential customers and builds your brand. I’m a big believer in content marketing because I’ve seen it work for brands over and over again. However, there are certain cases where […]

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How To Diagnose A Drop In PPC Traffic

  “Why has my click volume dropped?” “Why are my impressions lower than they were last week?” “Why aren’t I making any sales?” These are some questions you might ask yourself when you go into your Adwords account and check day-over-day, or week-over-week data. You’ll look at the nice graph you first see in your […]

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How to Organize Your Adwords Account: Labels

  A wise industry blogger once said that when you’re not optimizing an Adwords account–adjusting bids, pausing keywords, A/B testing ad copy, adding negative keywords–you should be organizing. As much as we would like to make strategic changes to account structure, it’s an unfortunate fact of both statistics and traffic limitations that there just isn’t […]

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