Too often we come across websites that need simple technical fixes to start ranking or reclaim their search engine rankings. Often, these issues occur during site migrations or website updates and are simply overlooked by web developers and designers. We always start our Inbound Marketing services with On-Site SEO work. If the foundation of your website isn’t set up for success, you won’t find it with Inbound Marketing.
Our On-Site SEO services begin with an in-depth crawl of your website. We crawl websites to understand how they are built, and how accessible and indexable they are. That means understanding the site architecture, your site’s speed and performance, your URL structures, information architecture, keyword use, metadata and much more. The data these crawls spit out isn’t pretty. It isn’t going to impress your boss. The work that it enables us to plan, will.
An in-depth technical analysis gives us actionable steps for cleaning up the technical issues that plague websites. We work closely with your marketing team, IT department and web developers to find and fix these issues on a custom basis. By regularly crawling your website, analyzing analytics data, and peering into Google Webmaster Tools and Bing Webmaster Tools, we stay on top of how both users and search engines view your website.
After fixing any major technical SEO issues, we address the quality of your content and keyword targeting. We combine analytics user data with our Customer Insight data to judge page and content performance. We compare your website to your top competitors’ content to find opportunities for improving your user experience, crawlability, and conversion rates. This custom work lays the foundation of our content strategy and content marketing plans.
Building Your Link Profile
Link acquisition is an important piece of inbound marketing and search engine optimization. We believe in building trustworthy “link profiles” through getting links from many different domains and different types of domains. There is no shortcut to building an excellent link profile, but the road map is simple. We execute a 5-stage plan for acquiring high quality links, strong link profiles, and social signals for our clients.
Many websites are missing huge link opportunities on their very own products, services, and posts. We start our link acquisition strategy by analyzing the links on your own domain. If your internal linking structure is not sound, then acquiring external links may nor impact your traffic and rankings. Great internal linking helps increase search engine traffic, and improves user experience.
Content Promotion & Outreach
We use a variety of tools and channels to promote your content. Promotion channels include aggregators, curators, native advertising solutions, quality press releases, and much more. Some of this promotion is done for links, and some is done purely for traffic and attention.
Link Opportunity & Monitoring
We monitor your industry’s conversation. We monitor the social conversation – including Twitter tags, blogs, forums and message boards, and more, to find ways to promote our content, add to the conversation, and build social signals for search engines. We regularly audit your competitor’s backlink profiles to find new opportunities.To build great links, your website needs to be deserving of links. Our Content Strategy focuses on developing or utilizing assets that can serve as a foundation for promotion. In some cases this can mean developing a whitepaper, eBook, explainer video, blog series, or another piece of evergreen content that can stands out in your industry, and can stand the test of time. Sometimes, repurposing existing content, or utilizing your current assets is all we need to get moving. With assets in hand, we compile lists of influencers in your industry, data your top competitors’ backlink profiles, authoritative websites to earn links from, and other link targets.